why page titles matter in seo? Getting more people to see your content in search results with title tag
Title tag and search engine optimization
Page title is very first impression that you put on your website audience/searchers/visitors and also on search engines. To add a page title we use html title <title></title> tag, any thing between title tag is placed as our page title. Thus, that title will be visible at the top of our browser window, top on our page, in search results and anywhere we use that page our title will be used as our page name (if gets popular people will remember our page by its title as well). A good researched page title can influence your conversion rate to a great extent while badly selected page title may lead towards failure of your page at all.
Does page title matter in search engine optimization?
Yes, page title really matters in search engine optimization. Matt Cutts, Google’s engineer says, “titles really matters in search results”. But how … ? Wait, I explain. Any page we see on web is uniquely titled, may be there are very similar page titles but Google wants that every page title should be unique and so can be indexed for that particular content to which it points. Search engines indexes websites by following different techniques, one of these techniques is page title. Keywords in title are taken as keys and content of that page is taken as actual content (both are stored in database as indexed) and once that page key (page title) is entered that particular page content comes out. That’s how search engines work?
Page titles interacts directly to searchers in search results
On the other hand titles interacts directly to searchers in search results and its common to judge best possible page by scanning page titles. Let me answer? When ever you search for particular query and get back search results, you get ten (10) results but how you decide to visit any particular page among these 10 pages? Yeah, off course I too. So, its very clear that searchers scan page titles, and visit to that page which looks relevant to them (as relevant to their query keywords).
Page titles adds great value to search engine optimization and can boost search results to great extent. Always use page title for your every single post/page. And one thing to remember is that always provide a unique and different page title from other titles as it will give a new name to your site every time you add a new post/page. After some time (I mean some posts/pages) you’ll see your site is getting bulk of traffic from every single page.