Why meta description tag must be used? How to make your website getting more clicks through rate with description tag?

description tag and search engine optimization

What is Meta description tag and how it affects search engine optimization

Meta description tag is an html attribute of meta tag used to add description about html pages, that description is very commonly used by search engines in search results to show summary of web pages.

How meta description tag is used in html documents?

Meta description tags are placed inside head section of an html document and tag’s syntax is shown below:
how to add description tag in html page

What other’s say about meta description tag?

The debate is on, whether description tag adds value to search engine optimization or not? While it’s very clear that description tags adds no value in getting high page rank. While search engine optimization is not only the process of getting high page rank at all, on the other hand search engine optimization is the process of making other 200+ activities count so that search engines, your followers, visitors and social media can trust upon your website/blog.

Matt Cutts Google’s engineer, thoughts about description tag.

Matt Cutts, cleared that Google adds no value to description tags and also if we don’t use, Google will pick it up for us from our page content but still used in search results.

Why description tag must be used?

Though Google or other search engines adds no value in giving us high page rank or in showing our web page in search results, description tags are still important because we can get boost in click through rates if description tags used wisely. How … ? Let’s see the given below image:
description tag and search engine optimization
The green bordered area is description tag, and the only important area after title itself.
Description tag provides summary about our overall page content, and that’s the second most important impression after page title, searcher met with. If searcher finds his queried keywords in title and description he/she is 100% ready to click your web page and so you are getting your efforts back in shape of good results.

Social media and description tag.

How many times you shared an article or post through social media? If you realized, descriptions are also used there, to give your friends, family or any one you are sharing with a concise summary that what this article is all about. So, it comes really handy and chances of high clicks depend directly with description tag.

How long your description should be?

You can choose any length you want, but point to keep in mind is that search engines show only first 150 to 160 characters in search results, remember these are characters, not words.

Description tags can eliminate your advertisement needs.

If your description is appealing and chosen wisely then you don’t need to pay extra bucks to advertisers. Yeah … ! its true, description tag works as your page advertisement, so must be chosen with care and try to capture your target keywords in description tags as well.


Description tags add no value in getting page rank, while it gives high click through rates. We want people coming to our business; page rank does the same, if we are getting without page rank then what else we needed. So always use description tags in your web pages and add unique description for your every page to get best results.

We shared our knowledge, now you share with your fellows.

Akram is a professional web developer and SEO expert, having more than 5 years of web development and SEO experience, Akram is the founder of xtractweb.com. For Freelance web developer and SEO services Follow Akram on Google+ and twitter

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